I’m a product designer with 10+ years of experience specializing in enterprise SaaS and B2B product design at scale. My superpowers are detangling problems, simplifying complexity, and crafting meaningful end-to-end experiences.

I started as a research assistant for IEEE studying freemium mobile games (not the typical origin story). Then I pivoted to advertising, designing for brands like Microsoft, Uber, and Burger King. That led me to enterprise SaaS, designing complex, data-heavy products used by thousands of businesses.

Lately I’ve been deep in AI tooling and exploring how emerging technologies can help product teams work smarter. When not working, you can find me reading at Dolores Park, people watching at aesthetic cafes, and discovering the best boba spot in the Bay Area (Jasmine milk tea, less ice, 0% sugar).